Though it is something that we see every day, we don’t always pay attention to the gendered and sexual undertone that commercials and ads depict in the media, it doesn’t always mean that they aren’t prevalent. I will be analyzing the way that the Go Daddy domain both supports and contradicts the theories and concepts that have been discussed throughout the semester such as the theory of feminist embodiment and the gendered sexual body, I will also bring in the concept of the fashioned body and the fragility of status, sources from outside of what we have learned about to better breakdown this commercial. I have chosen to analyze a Go Daddy ad titled “Danika Patrick “speeding” Banned”. The two-minute long commercial aired once in 2009 before it was banned from television for it being too “provocative”. The commercial opens to racecar driver Danika Patrick being pulled over by, what one can assume is a woman officer, for speeding. The officer, immediately recognizing Danika as the spokesperson for Go Daddy.com, drops her stern voice in favor of a more seductive one as she forgets why she has pulled over Danika and begins to tell her how she would make a perfect Go Daddy girl. After a very brief 10 second description of the Go …show more content…
The fashioned body studies how fashion genders existence and brings issue to identity, the body and gender. The book, The Fashioned Body: Fashion, Dress and Modern Social Theory, by Joanne Entwistle, continues on by discussing nudism and nakedness and explaining the difference of when, how, and with who it is acceptable. In the book, it claims that, “Dress forms part of the micro-social order of most social spaces and when we dress we have to orientate ourselves to the implicit norms of these spaces” (Entwistle 2015:52). Even though it seems as if the officer breaks down social norms as she strips, that isn’t the case, as explained in the