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Grace College Research Paper

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Recommended: Review of literature on brand image

GRACE COLLEGE

One Research Task

Business Studies

Caitlyn Kobus

Table of Contents
Research topic: 4
Grace College: a brand or not? 4
Literature review 6
It’s a Brand new world 6
Three questions you need to ask about your brand 7
What’s in a Name? The corporate Branding of America’s schools 8
Publishers, Participants All 9
In Search of Brand Image: a Foundation Analysis 10
Processing of Information 11
Conclusion 14
Glossary 15
References 15
Appendix 16

All glossary words are in bold.

Research topic:
Grace College: a brand or not?
A brand can be defined as a unique mark on a particular product or range of products that allows the company to be distinguished from similar suppliers (Cronje, 2006). Creating a brand for a …show more content…

I want to do this so that I can leave the school, giving them something in return for the years I have spent there. I also want to do this to help Grace College to see if the result is worth a school rebrand. As well as, establish for myself if marketing is the correct career for me to follow.
Reasoning
I have chosen to do this as my research topic due my extreme interest in the field of Marketing. After school I wish to study Marketing and Brand Management. I feel that this research task will help me learn more about marketing and whether or not it is truly the correct career path for me.
I hope that my findings will aid Grace College in marketing in the future so that the school may continue to grow in …show more content…

Limitations
The article is inconclusive and therefore does not allow for a concise definition of the term ‘brand image’. The article is also based on a lot of already written definitions of a ‘brand image’ and as mentioned in the article these definitions could already be out-dated as the definition of the term ‘brand image’ is constantly evolving. The final limitation is that the article is based on defining a brand image rather than creating one and therefore does not contribute helpful insight into developing Grace College’s brand image.
Relativity
The article was very helpful in giving me insight into where the term ‘brand image’ originated and what factors contribute to the associations that develop around a brand. The article was interesting and aided in the understanding of the concept of a ‘brand image’ and what I need to look at in order to develop Grace College’s brand

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