Do you get a sense of pride or joy when you hear or read that a vey reliable product is made in The United States of America? Well Harley Davidson has been around since 1903 and is still delivering high performance motorcycles today. “Any one can ride” Harley Davidson is one of the most recognizable brand in American history, I want to bring this iconic company back on top of the market by running my marketing campaign to the youth of America. But not to only appeal to the young men but as well as woman. We live in a different time where masculinity does not defy what you do as an individual. Whether you're a soccer mom who has 3 children to young man looking for a better faster way of transportation any one can ride. Older more vintage designs …show more content…
Appealing to the older men, using long bearded individuals with slogans such as “Life in the saddle will teach you one thing: life’s a lot more fun if you live it while you're alive” this is a massive pathetical to all those older gentlemen who never got to experience an adventure. Many Men get serious with life they think about there future and there finical stability. They ask them selfs “should I buy a motorcycle?” next thing you know you've been living the same routine for 20 years , it gets to the people that want to fulfill something in there life a piece of there youth. I know this first hand as my father recently bought a Harley Davidson he would always tell me how he use to own a 1967 shovel head and how he would just love to cruise down the pacific coast highway not worrying about his future, unfortunately my father had to part with his motorcycle in order to pay rent. Since owing his 2008 883 Sportster he has been more upbeat and gracefully. Many of there ads contain pathological appeal with the older audience they are targeting another great route from one of the ads says “leave shoes no man can fill” which to me seems leave a legacy leave something behind that your children will remember. Because of there strong quotes and the contributing factor that both my father and brother own Harley Davidson Motorcycles makes me want one. Its uses masculinity to sell the product and it works if they can target a key demographic of middle aged white men they can do I can do it with the younger