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Consumer Stereotypes

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Recommended: 15 appeals of advertising

1. The strategy I used was “Facts and Figures” as I used words in my advertisement that were both true about my product and made my product more appealing. I also made the main product (the scooter) look larger to make it stand out to the viewer. The advertisement also contains bright colors to attract the viewer’s attention while they are flipping through the pages. Finally, I chose a name for my product that would be easy to remember and sound cool at the same time, so that people wouldn’t forget it /turn away from it. 2. My campaign portrays a typical stereotype of teenage boys: that most of them are active, attractive, and strong and that they all love to ride things. Also, the ad does not portray girls in any form, which could be a little offensive to the ones who like to be extreme. While the ad does not go to extreme measures, it still doesn’t accurately represent most teenage boys. I would say that the campaign is slightly offensive towards out of shape teenagers, but shouldn’t bother most of the population. 3. …show more content…

I think my ad would be effective in the real world because it uses many techniques to convince people to buy the product. First of all, the concept of buying a hovering vehicle is very interesting, and would probably be the main reason as to why anyone would buy that particular scooter in the first place. Furthermore, the design is very unique and sleek, mostly to appeal to male teenagers. Finally, since the scooter is implied to be fast enough to outrun a sandstorm, people would want to buy it because it would be exciting to go at high

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With any commercial in today’s society they are always trying to get you to buy their product in any way possible. You should think about three key things throughout the commercial. One being what is the product, two is how the product performs, and finally how is the company behind the product is trying to pull you in and but their product. The company will use three appeals, these are Ethos, Pathos, And Logos. While logos in a commercial will have a more logical approach, Ethos will have a trustworthy approach, and finally Pathos will impact most people due to the emotional approach.

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The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

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The ads targeting these groups use different methods, but both rely on logos, pathos, and ethos. Based upon examination of these two different groups of advertising it is clear to see that the ads targeting men are far more effective. This is due to the more frequent use of rhetorical devices such as logos, pathos, and ethos.

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This film had indicated that all working class citizens have negative qualities that place them into thier position. This had greatly disturbed me because working class people work just as hard or even harder compared to those in upper class. Indications such as having low intelligence, having issues with alcohol, having low interest in politics, having no taste, and having a poor work ethic. These stereotypes potray the working class as lazy and unmotived, which had deeply offended me because I come from a working class family. My mother and father have both worked hard for my siblings and me.

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Typically, when someone mentions mind control or subliminal messaging, you laugh and accuse them of being a conspiracy theorist. This is understandable. We, as humans, don’t like to think that other people have influence on our thoughts, so it’s easy to laugh it off and pretend it isn’t real. But, like it or not, your thoughts are being influenced everyday. This mind control isn’t being done by some big, scary, super villain, but by our trusted media.

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Stereotypical Ads: Clorox Bleach Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

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