1. The strategy I used was “Facts and Figures” as I used words in my advertisement that were both true about my product and made my product more appealing. I also made the main product (the scooter) look larger to make it stand out to the viewer. The advertisement also contains bright colors to attract the viewer’s attention while they are flipping through the pages. Finally, I chose a name for my product that would be easy to remember and sound cool at the same time, so that people wouldn’t forget it /turn away from it. 2. My campaign portrays a typical stereotype of teenage boys: that most of them are active, attractive, and strong and that they all love to ride things. Also, the ad does not portray girls in any form, which could be a little offensive to the ones who like to be extreme. While the ad does not go to extreme measures, it still doesn’t accurately represent most teenage boys. I would say that the campaign is slightly offensive towards out of shape teenagers, but shouldn’t bother most of the population. 3. …show more content…
I think my ad would be effective in the real world because it uses many techniques to convince people to buy the product. First of all, the concept of buying a hovering vehicle is very interesting, and would probably be the main reason as to why anyone would buy that particular scooter in the first place. Furthermore, the design is very unique and sleek, mostly to appeal to male teenagers. Finally, since the scooter is implied to be fast enough to outrun a sandstorm, people would want to buy it because it would be exciting to go at high