Introduction Hart Hospital Equipment, Inc. (HHE) is a medical company that manufactures and sells medical care equipment to hospitals, outpatient centers, surgical centers and emergency rescue teams locally and nationwide. In the past, major revenue of the organization came from the sales of defibrillators, and EKG machines. Two years ago, Hart Hospital Equipment, Inc. released its first lines of monitors in which sales have grown so rapidly that they constitute fifty percent of the company’s revenue. Recently, HHE is creating a high-potential product for its portfolio and pipeline, a pacer which maintains cardiac functions for up to twenty minutes so physicians and paramedics have the amount of necessary time to provide the correct treatment for cardiac arrest victims. The released is expected to be in June 2012 which is very ahead from the current year from now. Its philosophy of creating innovative products, marketing them correctly through well trained sales representatives and managers in addition of providing excellent service to its customers has led to be on the top companies in the defibrillator and monitor markets. …show more content…
Since HHE will be the first company introducing the pacer in the industry, sales volume will rely on the sale’s force ability to create awareness and acceptance from physicians, surgeons, patients, and paramedics. In addition, with the awareness for the new product, sales should be expected to grow an additional twenty-two percent in which stockholders will be very satisfied on the boost of the