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Hedonic Treadmill Analysis

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Recommended: Hedonic Treadmill theory explained

Devised in 1971 by Brickman and Campbell (as cited in ___textbook____), Hedonic Treadmill is a metaphor that illustrates human happiness remains at a persisting range, regardless of fluctuations in external conditions (Frederick, 2007). External conditions, such as winning the lottery or being made redundant, can provide increased or decreased short-term happiness. However, gradually, the reactions see to cease and individuals return to the same level of happiness prior to the life event. Brickman, Coats and Janoff-Bulman (1978) propose habituation inhibits reaching the expected level of happiness – becoming accustomed to the event and the emotional effects.
An individual is unhappy with their looks and wishes to lose weight, believing their
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