In the history of fashion, fibers have been grown, weaved, and created through many processes to create a piece of apparel that suits people’s desires. Yet, the necessity of creating more sustainability has become scarcer as our planet constantly suffers from harmful factors of pollution in the air, water, and earth which can be controlled through our practices of creating such fibers for creating clothing. Not only is pollution being formed through processes of creating such apparel, a form of waste, which will later be explained, is an ongoing matter which leads to a more unsustainable environment in the world of fashion. In today’s market, cotton is one of the mostly used fibers (Hemp versus Cotton). An alternative with more eco-friendly factors that can prevent the amount of waste being produced in the fashion industry. The fiber hemp, which comes from the cannabis plant, can be a renewed approach to sustainability within fashion for the reasons that it is an organic natural fiber …show more content…
Jon opened his first store in 1995 in Boston selling many articles of clothing all hemp based. Not only clothing is produced in his stores but as well as accessories and body care products, for both, men and women. In an interview with a radio station in Boston and Jon Nopali, he is ask various questions about his company. He says that the reasons why hemp stood out to him was because in the 90’s, hemp began being imported into the United States, yet, the environmental factors was what intrigued him. Not only that, but also to create a big profit for U.S. farmers by trying to bringing the hemp industry back into the United States. “The best way to legalize the growing of hemp was to get the product out there, start a store, and an internet site” (Jon Nopali, Hemp