History Of Indomie

I. Situational Analysis:

Instant noodles were first introduced into the Indonesian market in 1969, Indo food is one of Indonesians largest prepackaged food companies and was founded by Sudono Salima a “Chinese-Indonesian” that also owned Boga sari flour mills.
On September 9, 1970, Indomie was first announced to the market in Indonesia then launched two years later in 1972.
In 1988 Indomie was introduced in Nigeria through import, noodles manufacturing plant become the first in Nigeria and the largest in Africa.
In 2005 Indomie broke the Guinness book of world records category for the largest pocket of instant noodles, it was made using the same ingredient as a regular pack, and it was certified for human consumption.
On December 13, 2009

Indo stands for Indonesia and mie stands for noodles in the Indonesian language, therefore Indomie stands for noodles from Indonesia or Indonesian noodles both Indomie and INdoMIE can be used to describe the brand.
Indomie noodles comes in a variety of brands and flavors, currently there are around 38 flavors of Indomie distributed in Australia, Asia, Africa, New Zealand, the united states and European and Middle eastern countries, but some variants production has been discontinued.
Indomies most popular flavor are: special chicken flavor, karry flavor, onion, spicy. And it claims to be made from high quality flavor and fortified with vitamin A,B1,B6,B12,niacin, folic acid and iron, however just like many instant noodles it contain high levels of carbohydrate, sodium and fat.
The main used packaging is known by a bag of low quality nylon material which can be easily ripped apart, each package consist of special curly fried noodle flavor and a small piece of sanita, each contain a spices, depending on the flavor of the Indomie with a hot spices accompanied .In addition to the sanita bag there is a small transparent nylon bag of a beef

But the product in other countries is not vegetarian, unless it’s imported from India.
In October 2008, Nestle mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would “help to build strong muscles, bone and hair”. The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.
On June 5 2015, Food safety and standard authority in India ordered a recall of all nine approved variants of Maggi instant noodles from India, suggesting them unsafe and hazardous for human consumption. On the same day, Food Safety Agency of UK launched an investigation to find levels of lead in Maggi noodles. Nepal indefinitely banned Maggi over concerns about lead levels in the product. Maggi noodles have been withdrawn in five African nations: Kenya, Uganda, Tanzania, Rwanda and south Sudan by a super market chain after a complaint by the Consumer Federation of