Home Depot Vs Lowe's Industry Analysis

233 Words1 Pages
Two major companies in the home improvement industry when thinking of branding are The Home Depot, and Lowe’s they are the clear market leaders in the home improvement industry today. Both can succeed, because they have set different images that appeal to different consumer segments namely male and female, and it starts with store layout of both their brick and mortar locations and their online stores. The Home Depot’s design is more tailored to appeal to customers such as contractors and skilled .laborers. The Home Depot has more of a rough layout that calls for these workers. While they’ve tried to soften this image lately with more staff female and better accessibility to items, the store still has its maleness appeal. Lowe’s big-box