How Did Ruth Handler Revolutionized America

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Ruth Handler “created the doll that became an American icon and a multibillion-dollar business.” Ruth Handler was born in 1916 in Colorado, into a family of Russian Jewish Immigrants. In 1938, she moved to California with her husband where she started a business making furniture. During World War II, they created the Mattel company along with another partner. Her husband made the furniture as Ruth sold it. She was one of the first few women to be holding a job at this time. Ruth Handler revolutionized America through her amazing strides in the toy industry. In the 1950’s, women were expected to play a certain role in society such as staying at home and tending to their families. Ruth Handler knew that women could do much more than be housewives.