ipl-logo

How Do Advertisers Negatively Affecting Youth

492 Words2 Pages

Advertisers are negatively affecting the lives of youth by using ads. For example some companies are trying to get into kids minds in the multiple environment that the teens and other age groups are in.(Nathan Brazley) Another example is food companies trying to get you to eat their food that is unhealthy and could make you obese if you eat it everyday.(Buruce Horovitz, Anna Lappé) One of the other ways is that the companies are making you attracted to ads that will enhance you to eat or buy their food and products.(Anna Lappé)

So during the ride to school just how many ads do you see? A lot of ads are around you on your way to school and at school.(Nathan Brazley ) So a lot of ads are at school but where are they? Well if there's a vending machine or a soda machine or even posters about food or drink,(Anna Lappé) that's advertising to youth and adults. Ads can also be used in buying school supplies by shopping at a store, that is one way but their are many other like our buying power. Our buying power is how companies get us to nag our parents to shop somewhere to spend money to get gym equipment.(Nathan Brazley) …show more content…

But is the food,advertised by the clown, really all that good or is it unhealthy and the advertisers using the clown to catch kids so the parents will spend their money there from the kids nagging them? (Bruce Horovitz) While Ronald helps the community does he really help if he promotes unhealthy food? “McDonald's-which recently announced it will modify its happy meals in September by reducing the number of fries and adding apple slices-has no plans to dump Ronald McDonald.”(Bruce Horovitz) If they have no plans to dump Ronald(Bruce Horovitz) how will that help stop promoting unhealthy

Show More
Related
1292 Words | 6 Pages

In the 1970s, the average American was exposed to around 500 ads per day, whereas now we see about 5,000. These numbers continue to rise as technology advances, giving advertisers simpler ways to deliver ads to a specific audience. Advertising is a form of communication that aims to persuade an audience to purchase products. Producers use a variety of techniques to create ads that are engaging, memorable, and effective. These techniques can range from emotions to logic, and a variety of others unnamed.

Read More
282 Words | 2 Pages

In the article “In Your Face...All Over the Place,” author Jean Kilbourne examines how ads and advertising affect the way we perceive and feel. In my opinion, I agree with the way author Kilbourne describes how and why ads work the way they do. Advertising is tremendously impacting our lives, through the influence of commercials, billboards, nationwide marketing publications, movies/television, celebrity endorsements, and catchy slogans. As Kilbourne states, “Advertising is our environment. We cannot escape it”(p.57).

Read More
632 Words | 3 Pages

How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

Read More
553 Words | 3 Pages

The presence of Ads in today’s society is overwhelming. Every direction that one turns one is faced with Ads coming from audio, video, or newspapers. Even though ads seem to be beneficial, or promote a cause. product, etc, when it comes down to it, ads are merely a form of mild propaganda by companies which lead people to invest money into the advertised product. With Super Bowl ads, creators spend a great deal of time and money to find the perfect ad to appeal to one’s needs.

Read More
497 Words | 2 Pages

Though teenagers are more mature than young adolescents, it would seem that even young adults and teens are unaware that they are being used to gain money for companies. Many people may consider teenagers as kids, but advertisers see kids and teens ONLY as a profit. How and why do advertisers do this to kids and teens people may ask. Well let me explain why and how advertisers treat, specifically, teens as a separate ‘target audience.’ Advertisers heard in the 1950’s that teenagers had disposable incomes, and have used that information to make money.

Read More
739 Words | 3 Pages

The average American is exposed to 4,000 to 10,000 advertisements a day (Marshall). This can include emails, commercials, billboards, and many others. Advertising is a means of informing choice to its viewers, and it is vital to the success of any business. Although advertising is necessary, over the past fifteen years, advertising has had a negative effect on culture by encouraging conformity and having harmful effects on self-esteem as well as financial status.

Read More
688 Words | 3 Pages

These advertisements that appear in the media have a really significant influence over people 's lives; we all look to those advertisements for a sense of direction or guidance on how to perceive the world. Advertising in the media potentially plays a major role in shaping public attitudes and perceptions because most audiences (including myself) are passive; we accept whatever we are shown and that influences our opinions on what we

Read More
525 Words | 3 Pages

This is very harm to teens, especially when they repel their parents. The author pointed out that children always think they are invulnerable while facing advertisings, but actually, they don’t. As a result, parents play an important role to guide the kids to the right track. Parents need to tell their children the right view of advertisement and sometimes protect them from advertisements. Response:

Read More
722 Words | 3 Pages

Because “children are strongly influenced by” advertisements, the problem isn’t in advertising overall, it’s in what is being advertised (Source E). Activists are currently doing work on voluntary principles for “self-regulation by the food industry” (Source E). Their solution is that the food industry itself needs to realize the impact it has on eating habits and start marketing more healthy foods and realistic expectations. Such changes in advertisement would present a much more positive shift, where advertising influences the behavior of children by encouraging them to make healthier choices. Consequently, advertising is a huge benefit to

Read More
1244 Words | 5 Pages

Ronald McDonald: Clown or Devil? Online and television marketing have taken over America, one commercial at a time. Fast food companies like McDonald’s aiming their ads towards children plays a huge role in the quickly growing obesity epidemic that has overtaken America’s population, especially children. To children, there is nothing not to love about McDonald’s.

Read More
485 Words | 2 Pages

Kids are used to ads-its not like they 're something

Read More
1362 Words | 6 Pages

The philosophical beliefs of Socrates are easily noted as the basis for all of sociological advancements in ancient philosophy. Deviating from his early upbringing, Socrates valued the idea of materialism, and soon fell into the field of education, where he was able to bestow upon his students his wisdom and knowledge on topes that were otherwise unheard of. With the help of his pupil Plato, the philosophies of the teacher were soon spread out into the world for all to admire and study. It was not until after his death, however, that his theories were published, and soon after he was gone did the outbreak of philosophical advancements occur. Aristotle, an aspiring philosopher, was lucky enough to study the works of the phenomenon, and carried

Read More
967 Words | 4 Pages

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

Read More
744 Words | 3 Pages

each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

Read More
5785 Words | 24 Pages

INTRODUCTION Marketing and advertising support the economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to reach out to children, thereby creating a growing media space just for children and

Read More

More about How Do Advertisers Negatively Affecting Youth

Related Topics

Open Document