In Class AP Practice Essay In John F. Kennedy's speech to the United States on steel companies raising prices (1962), Kennedy urges people to see that the steel companies are in the wrong for raising prices of steel. Kennedy is able to remain formal during his speech with his word choice, along with being able to persuade his audience by his use of emotions in his speech, and finally using logistics to help people understand what is going on. In order to achieve his goal of change, JFK has a tone that makes people realize that raising steel prices is not helping. Rather, raising steel prices is causing America to fall behind the rest of the world. The formality of the speech, John F. Kennedy writes, ensures the listeners and readers know the …show more content…
Kennedy implies that these steel companies are not doing what they should be doing. The reason for this is because the U.S. was coming out of a recession and Kennedy had already spoken out about this issue. Thus in this approach Kennedy chooses words carefully by implementing events such as the crisis in Berlin and Vietnam, in hopes of reminding the steel industry to lower prices. With the thought of diction in mind, different emotions can be built from such a thing. Kennedy is sure to place emotions throughout his speech to make it more personal to the American audience. The "American people to accept." line 16 of the. With an emotional tie in, Kennedy shows how he understands how people at home feel. Having to accept the prices of a few greedy steel business owners, is not something people should worry about. Kennedy hopes that this emotional appeal will draw people to reject the ideas of these steel business owners and push harder for them to lower their prices once more. Having a mentality like this, could convince the handful of steel company owners to reconsider what they are doing with their steel