How Does Orwell Use Propaganda In Animal Farm

In Orwell’s Animal Farm, the pigs, led by Napoleon, utilize propaganda by twisting previously constructed ideals, as well as the minds of the other animals to retain dominance and authority. Following the expulsion of Snowball from Animal Farm, Squealer informs the animals that “Snowball was secretly frequenting the farm by night, ... he came creeping in under cover of darkness and performed all kinds of mischief,” regularly communicating Snowball’s alleged activities so “Whenever anything went wrong it became usual to attribute it to Snowball” (55). As a new society, Animal Farm would obviously face difficulties. Napoleon and the pigs fervently deny this fact, hoping to instill a sense of pride and trust in the animals. Scapegoating Snowball is the perfect way to convey the facade of a perfect farm, blaming all the farm’s deficiencies on the former leader to portray Snowball as a villain and abet Napoleon’s motives.

The pigs find themselves in a position of authority, amending and ultimately discarding the Seven Commandments to grant themselves advantages. The pigs gradually alter each amendment and employ Squealer’s eloquence for explanations, fearing backlash from the animals. The pigs deceive the animals’ minds and implant false memories, realizing the animals are so insecure they will not question the pigs. Establishing class disparity on Animal Farm, the pigs justify their actions with false information convincing the animals “that the work they did was for their own benefit,” with Squealer warning, “Do you know what would happen if we pigs failed in our