How Does Redbox Affect The Success Of Blockbuster?

The availability of movie rentals has taken a huge leap after blockbuster went bankrupt in 2010 (Satell, 2014, p.1). The novelty “Netflix” became a hit after Blockbuster went under. But the huge hit that sparked the consumer’s attention was the creation of “Redbox” in 2002 when McDonalds added Redbox to their LLC to improve the convenience of their customers. The concept of convenience has taken a huge leap in the past decade because of the huge developments in technology. The advancements in technology has also made brick and mortar stores either start to go bankrupt, like blockbuster, or has made the company create an online branch to their business. The fact that Redbox, “delivered 9 million movies weekly” just shows that they surged past the success of Blockbuster (Baker, 2010, p.1). Businesses have also learned to create a unique way of selling their products. The success of a company these days depends

After the success in Denver the venture that McDonalds had with Redbox expanded to more than 800 restaurants across five additional markets. Then in 2005 the idea to move to more places than just McDonalds was brought up by Outerwall Inc. Redbox would then expand into grocery stores, retailers, drugstores, and convenience stores. And then in 2009 the rest of Redbox that was attached to McDonalds was bought out by Coinstar, Inc. (2016, p.1). According to the Redbox website, “Today Redbox offers new-release DVDs, Blu-ray Discs, and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.7 billion discs and is available to about 35,000 locations nationwide. At the end of the third quarter of 2014, Redbox’s digital marketing-channels span 26 million email subscribers, 26 million app downloads and 5.4 million SMS subscribers” (2016,