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SWOT Analysis Of Dish Network

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To what extent can the implementation of non-financial motivators allow DISH Network to gain a competitive advantage in terms of higher market share within the US cable TV market?
Introduction
Dish Network is a satellite-TV provider company based in the Colorado. It is a very successful company being the second largest TV provider in the US. In January 2008, Dish Network was spun off from EchoStar, its former parent company, which was founded by Charlie Ergen as a satellite television equipment distributor in 1980. The company began using Dish Network as its consumer brand in March 1996, after the successful launch of its first satellite in December 1995. They currently have 34,000 employees and 14 million subscribers to their services. Their …show more content…

Many online providers such as Netflix have become a serious threat, as they are available at the click of a button, TV however is still the main medium (89% of total time) of watching Television. This indicates that something must change about the management at DISH because while online providers are cheaper, they do not provide as much value as DISH Network, but without motivation and a stable workforce they cannot correctly use their strengths (Luxury news daily, 2013 Marketing Charts, 2013).

DISH Network SWOT Analysis
Strengths
• Innovation in products: DISH is in the technology industry, this industry runs on innovation and new ideas but if the workers are only staying at the company for a few years there is no sense of family and loyalty within the team, hence no drive towards innovation.
• DISH has market share leadership and strong brand equity: They rely heavily on their strong brand image but without customer satisfaction this will not be the case for long.
Weaknesses
• Poor customer service, of 2150, 60% would not recommend DISH to a friend and 73% do not approve of the CEO (Glassdoor, 2015) In highly competitive market it is expensive to gain customers if they have bad standards of customer service. However, if their employees are generally satisfied and happy to be at DISH, it will reflect a positive image that can be considered …show more content…

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