The era of the internet has brought about a state-of-the-art technology known as social media. The social network has provided a platform for the public safety agencies to keep in touch with the public as well as offering education. Despite this, there are challenges the safety agencies are facing when relating with the social network. The main objective of the research project is to investigate the challenges faced in the effective usage of social media in public safety agencies. In the recent years, social media has become an effective way of communication. The public safety agencies are currently utilizing the social media platform to connect with the public in a number of ways. However, there is inconsistency utilization of this particular media that has resulted to miscommunication and misinformation with the public (Kavanaugh et al. 2012). The research was conducted to investigate the best practices needed in building a cohesive social media within the public safety agencies.
Background
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The integral function of the public safety agencies is the protection of the health and safety of the citizen. With the era of the social media, the public safety organization have been offered an effective tool and avenue for keeping the public informed and educated at a lower cost. Based on assessments, evidence shows that utilization of the social media in public safety agencies got some challenges. While many may believe there is efficient utilization of the social in the public safety agencies, many departments lack the technological, physical and financial resource to effectively put in practice the utilization of the social