The threat of rivalry depends on how much competition there is amongst pizza businesses. Papa John's has a high rivalry level because they have a lot of competition against chained pizza franchises and local restaurants A lot of other pizzas restaurants, that sells similar products and are about the same size as Papa John's, are in competition (i.g. Pizza Hut, Domino's Pizza, Little Caesar's). There are also family owned pizza bistros that are considered in competition with Papa John's due to the roughly comparable business size. Papa John's try to differentiate themselves with its fresh ingredients for a better pizza.

Threat of New Entrants (HIGH):
Threat of new entrants level is based off of how easy it is for new businesses to enter the