Papa John’s marketing and production strategies support its competitive strategy effectively by being consistent with requirements and policies in all stores, within the United States and abroad (Papa John’s International, 2017). Papa John’s requires a training program for all employees, and CEO John Schnatter developed his business plan from the concept that people are priority always, Papa. Marketing can be described with the four Ps, being price, promotion, product, and place (Parnell, 2008). One of Schnatter’s first realizations was that franchises delivered, but local, specialty shops did not deliver (Clifford, 2014). Therefore, Papa John’s establishing a marketing plan to make and delivered a quality pizza. This endeavor also supported the competitive strategy because Domino’s was known for speed, Little Caesar’s dominated low price, and Pizza Hut offered variety (Baer, 2014). Papa John’s was tasked to create its quality …show more content…
Papa John’s is testing organic toppings in an effort to study the viability on a larger scale. Organic products are continuing to be in higher demand, and Papa John’s has realized the need to incorporate organic products into their plan, otherwise establishing differentiation from competitors. Papa John’s utilizes QC centers to distribute the fresh tomatoes and vegetables, along with the signature handmade crust, and a cost savings is realized by having a central location to purchase in bulk and provide efficiencies (Papa John’s International, 2017). Freshness is one key to the quality pizzas, and each establishment receives shipments twice a week. Such efforts also contribute to the competitive strategy because Papa John’s has the advantage of providing a product that is fresh and never uses frozen ingredients. The competitors have not established such