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Papa John's Essay

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Papa John’s has attempted to differentiate their brand by offering better ingredients (Papa John’s, 2017). Papa John’s is the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors, high fructose corn syrup, preservatives BHA and BHT, flavor enhancer MSG, and cellulose and partially hydrogenated oils (Papa John’s, 2017). The company has created an ancient grains gluten-free crust. This was a great strategic move seeing that gluten-free food sales grew 178% from 2013-2016 and continues to trend upwards (Papa John’s, 2017). Papa John’s earned the highest marks in product quality in the individual ACSI rating and reinforces their dedication by investing over $100 million dollars to improve products and ingredients (Papa John’s, 2017). The organization has partnered with Green Bean Delivery to source organic vegetables produced by certified Organic farms …show more content…

Digital ordering has become a highly competitive battleground for pizza chains (Maze, 2017). Organizations are investing large amounts of capital to increase digital operation, especially mobile apps (Maze, 2017). Papa Track has been extremely successful for Papa John’s. The mobile app allows customers to track the process of their order through making, baking, boxing, on its way, and delivered (Papa John’s, 2017).
Currently Papa John’s and Dominos get more than 60% of their orders through digital channels (Maze, 2017). I foresee this number to continually rise. Digital ordering could lead to improved labor efficiency over time (Maze, 2017). With this in mind, I would foresee Papa John’s focusing more on their ingredient expenses rather than labor expenses. Sponsorship will also be a major expense for the organization. After the NFL debacle, they will need to secure the right type of sponsorship to promote the organization. The separation for the NFL resulted in tanking stocks (Meyer, 2018).

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Papa John’s needs to include more healthy food options, analysis prove that there is a need for them to hold true to their slogan of better ingredients. Those that are concerned with healthy ingredients want healthy pizza, not just some ingredients that are sourced from better areas. They should also expand their menu to include complimentary healthy foods to go with pizza. This would include gluten free and whole wheat dough options. In addition, three different salads, three organic dressings, three healthier chicken options, and three healthier dessert options will be offered.

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The threat of rivalry depends on how much competition there is amongst pizza businesses. Papa John's has a high rivalry level because they have a lot of competition against chained pizza franchises and local restaurants A lot of other pizzas restaurants, that sells similar products and are about the same size as Papa John's, are in competition (i.g. Pizza Hut, Domino's Pizza, Little Caesar's). There are also family owned pizza bistros that are considered in competition with Papa John's due to the roughly comparable business size. Papa John's try to differentiate themselves with its fresh ingredients for a better pizza. Threat of New Entrants (HIGH): Threat of new entrants level is based off of how easy it is for new businesses to enter the

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Papa Johns’ promotion Started as a simple person that began to make and sell pizzas in a tavern, Papa John’s Pizza has now become one of the most famous pizza stores ever. By the beginnings of 2016 it already had more than 4700 locations all around the world which offer mainly delivery service although there are also some of these establishments in which people are able to make the order in person and eat it or take it home and unlike some pizza delivery brands, Papa John’s has an online system of ordering and it was actually the first one to acquire it. The advertisement that this franchise has it has become very known as in the past years the slogan “Better ingredients, Better pizza” have made the customers prefer Papa John’s from other brands. Also this restaurant company has achieved the ads from NFL becoming the most used eating place in every Stadium and has also it is the exclusive pizza place in every Six Flag place (amusement parks).

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Papa John’s marketing and production strategies support its competitive strategy effectively by being consistent with requirements and policies in all stores, within the United States and abroad (Papa John’s International, 2017). Papa John’s requires a training program for all employees, and CEO John Schnatter developed his business plan from the concept that people are priority always, Papa. Marketing can be described with the four Ps, being price, promotion, product, and place (Parnell, 2008). One of Schnatter’s first realizations was that franchises delivered, but local, specialty shops did not deliver (Clifford, 2014). Therefore, Papa John’s establishing a marketing plan to make and delivered a quality pizza.

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