Justin's, LLC manufactures and sells nut butters. The company offers peanut butter cups, nut butters, and snack packs. Justin's Headquarters are located at 736 Pearl Street, Boulder, Colorado, USA 80302. The company makes the products available online and stores in the United States, as well as through various Starbuck branches throughout Canada. Justin’s produces naturally delicious, high-quality nut butters and peanut butter cups that deliver awesome taste, unique texture and good nutrients. It is founded in 2002 based in the home kitchen of Justin Gold, very passionate to health. As a vegetarian, Justin was eager to produce his own flavor that is something better and newer. With the help of mentors and widespread research at Colorado University’s Leeds School of Business, he developed his first business plan. Justin’s supported to create a lifestyle and was the very first nut butter brand to market nut butters …show more content…
Explain how hiring an experienced manager and having a strong board of advisers helped in Justin’s establishment? Firstly, they helped Justin by inspiring and experiencing him a growing food company. Justin became acquainted with Lance Gentry, a successful local beverage company builder. Secondly, Justin got the investments by incenting the investors with his experienced manager, a strong board of advisers and professional managers lined up to produce his product. Thirdly, he can turn the investors’ money into a profitable firm with the help of his team combined with his creativity. 3. How did Justin Gold addressed the issue of “liability of newness” in his new-venture firm? The first one is he was not able to adjust quickly to his new roles. The reason is that he is very new in managing and leading the firm, lack of investments and expert executives etc. Secondly, the firm is lack of track record with outside buyers and suppliers. Thus why he tried to find out the information in the market, approached to the companies and asked for the