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Papa Johns Essay

306 Words2 Pages
Papa John’s business model is clearly that of a product differentiator. The company’s value proposition is the offering of take and bake, premium-grade pizzas made with the highest-quality, freshest ingredients, including never-frozen pizza dough. Expressed by management, Papa John’s professed goal is to be the “Better Pizza Company” and offer quality pizza. This is in contrast to many of the other pizza restaurant groups such as Pizza Hut and Little Caesar’s.

Judging by its track record of high margins and also rather impressive asset turnover, Papa John’s is considered a product differentiator (Exhibit 1). Papa John’s is a successful differentiator because the company is able to allocate more spending on what goes into its pizza, even

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