Hypothesis Development: Type Theory Of Behavior

Hypothesis Development

In concept, this research model is the development of a model study conducted by Taylor and Todd (1995), Lim and Dubinsky (2005), and George (2004) in explaining and predicting the adoption process online purchases by consumers. Type Theory of Behavior model of planning will usually include the intention to make purchases online as early constructs in buying behavior. However, all of the data in this study were collected at one point in time, so it is not possible to include two things namely the intention of the behavior and conduct itself in the model. Differences proposed in this study is the addition of a variable on subjective norm component, the component attitudes and perceived behavioral control components.

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Developments in various marketing strategies produk.jasa and delivery of information of interest can change the way people about various things. In addition, various applications of information technology facilitate individuals seeking information, communicate and collaborate in any case. Thus, the mass media can give effect to the individual to behave.

H3: beliefs about what is considered important by the mass media on online purchases Akana mempen fects individual subjective norms Personal beliefs about privacy on the Internet will affect the attitude of online purchases. If individuals are concerned over the misuse of the privacy of personal information that is going to negatively affect the attitude of online purchases.

H4: Confidence in the preservation of personal privacy a positive effect on attitudes toward online purchases. Trust in the Internet is a positive belief of the individual that the internet is a reliable means to settle personal affairs in general Thus, the trust has a positive effect on attitudes.

H5: Confidence internet positive effect on attitudes toward online purchasing

A ika an individual has confidence in performing activities related to online purchases, then the individual has positive feelings about the online buying behavior control. The more the control of the individual, the more likely that individual will do so.

H6: Self-efficacy positive in making online purchases would be a positive influence on perceived behavioral control in making online purchases Support facilities and conditions that may be a factor affecting the behavior of the individuals outside the contro l perceived behavior of individuals. J ika an individual supported with facilities and conditions to make purchases online, then the individual has positive feelings about the online buying behavior control.

H7: Support positive conditions and facilities in making online purchases would be a positive influence on perceived behavioral control in making online purchases Social and cultural environment has a great influence on the individual in making a decision. Thus, if the online purchase is seen as an important social behaviors based on the thinking of others, then the individual is more likely to make online