In today’s contemporary society integrity is what businesses strive for. Businesses strive for integrity because they want to attract more customers whether it be clients or potential business partners. There are many definitions and meanings to the word integrity. According to the Business Dictionary, “integrity is defined as a strict adherence to a moral code, reflected in transparent honesty and complete in what one thinks, says, and does.” (). According to Martin Zwilling, there are “Five Ways to See If Your Business Integrity is Showing”, the five that he listed are: Meeting commitments, being honest to faults, having a strong and consistent moral code, treating everyone with respect and lastly, building and maintaining trust.” (Forbes.com). Overall, integrity in business requires an entrepreneur to have certain characteristics that illustrate that they have integrity such as being able to meet deadlines, being able to establish trust, being honest and having good moral character. When an individual such as an entrepreneur runs a business they have certain deadlines they have to meet. For example, if someone who is businessperson has to meet with clients at a specific time and they do not show up or be on time for the meeting or business plan; the client or investor may …show more content…
This is important because it helps businesses and persons in the business determine what is right and wrong and what would be ethical. According to W. Brett Wilson, “having an idea of ethics is essential to have in the business industry.”(). W. Brett Wilson tells a story where he describes the man he worked with as almost “devoid of ethics”, because the man simply did not care for others and did not have any regards for confidentiality when something of his interest came into play. () . Eventually, Wilson realized that the man he worked with was not to be associated with and moved on, after 18 terrible