Public Relations is important for a company Public relations as a marketing tool is important for the companies. Because public relations activities can help public to understand a company better and know its products. The essay will show four points about public relations., the meaning of public relations, a company how to manage its’ public relations, an example of a company met a public relations disaster and some suggestions that they should have done to avoid it. Firstly, public relations is about building and managing relationships that delivering information to the customers. Then, public relations activities includes communication and researching can help public to understand a company and know its products better. (Theaker, 2012) Public relations is important for a company. They can use some communication means such as organization activities to make public understand them better. In fact, every organization wants run successfully, so it needs support from public relations. Next, the purpose of public relations is to set up a good relationship between organization and general public, make them to get know each other, and adapt each other. And the main working method of public relation is communication means. (Smith, 2012) Public relations is important for a company. Because a company wants to advertise saving is a good behavior, and they can do a speech to public, hold an activity whose theme is saving or give posters to general public as a present. According to