ipl-logo

Public Relations Field Analysis

795 Words4 Pages

TO: Dr. Moneysmith, Professor FROM: Ashley Harvey, Student DATE: September 9, 2015 SUBJECT: Writing Assignment 1 During the time I have spent at Kent State University, I have explored various career options. At the end of my sophomore year, I decided to major in communication studies with a concentration in applied communication. Through studying communications, I have come to the conclusion that the public relations field is where I see myself after graduation. Throughout this memo, I will explain what being in the public relations field entitles—highlighting skills, duties, and the importance of understanding a press release. You will find that I have gathered information about the field from an online occupational handbook and a scholarly …show more content…

Interpersonal skills are crucial for a public relations specialist, as they communicate with the public on a regular basis. Speaking skills come into play with communicating with the public, coworkers, and bosses. Organizational skills are also important. Sometimes I could find myself being in charge of managing a number of events and will need to keep all of the information straight. Problem-solving skills are essential whine comes to having good judgement and being ethical when it comes to reporting. The last set of skills that are important to have are writing skills. You must remember to write ethically. Kolin (2015) states, “Words, like actions, have implications and consequences” (p. …show more content…

Some may find them challenging to write because they are intended for different audiences (Bremner, 2014, p. 260). The press release is described as “a news style that requires little or no reworking on the part of the journalists who receive them” (Bremner, 2014, p. 260). Construction of the release by the specialist is crucial—especially if they want the journalist to use the release. I learned that there is a lifecycle of a press release. According to Bremner (2014), the lifecycle is as stated—“client briefing, process of writing, sending out into media, relationship with journalist, and how it appears in the media” (p. 261). Bremner also pointed out the steps to successfully pitch a press release. Bremner (2014) states, “1) Search relevant media plus contact information 2) send in information to those relevant media i.e, email, fax, calls 3) follow up by calling those relevant media again (highlighting key promotional messages/selling points) (p.

Show More
Related
490 Words | 2 Pages

In class this week, we had our presentations of a company’s corporate communication strategy. It was interesting to see how other students tackled the project. Some focused on key aspects of the communication, like how Blaine talked about the management-employee relationship and communication tools. This also reminds us that each company centers their business around different stakeholders which makes their strategies so

Read More
703 Words | 3 Pages

Business skills can include marketing, finance, and sales knowledge, which are critical for creating successful marketing campaigns, managing finances, and closing deals. Obtaining “Business skills,” can be done with your own learning by getting a degree at a university. Without these skills, it's challenging to compete in the real estate industry and achieve long-term success. Realtors also need strong “interpersonal skills,”A realtor's job is all about building relationships and connecting with people. Strong interpersonal skills, such as active listening, effective communication, and empathy, are essential in developing trust with clients, understanding their needs, and guiding them through the buying or selling process.

Read More
741 Words | 3 Pages

After reading Stephen King's essay "Reading to Write" (72) it opened my eyes for writing. Although being a professional novelist isn't a goal I want to pursue in my life, writing is something I will need to learn how to do with good form. When it comes to the writing department, it's not one of my best skills. King says, "Good writing, teaches the learning writer about style, graceful narration, plot development, the creation of believable characters, and truth-telling" (73). I will try my best to become a good writer.

Read More
576 Words | 3 Pages

Give me an example from the Brink reading, of an effective public relations social media campaign and what the results were. A Company named Mobile Sphere, planned to introduce their new product Slydial. They distributed much of the press through blogs in business, tech, lifestyle and teens. Each of them were given a different angle to pitch to their community.

Read More
323 Words | 2 Pages

If I were asked by my boss, family member or friend what I have learned in school thus far, I would tell them that I have learned how to become an author, writing snob, and a self- proclaimed avid reader. All of these traits have enabled me to become a successful student and better professional. Before coming to Bethel University, I felt I had great writing skills as I wrote company policies, job descriptions and other Human Resources related materials every day. However, I now feel that my writing skills are average and can definitely be improved upon.

Read More
1018 Words | 5 Pages

It took more in-depth searching of this site to find its content compared to other blogs. Overall though, this blog is glossy and stylish, while providing content about creating effective fashion PR and career advice for PR professionals. PR 2.0 strategies, is focused around an online video course with PR professional Deirdre Breakenridge. This one of the best PR blogs, because it navigates one through the profession. It covers time management tips for PR, evolving roles in PR, ways to deal with stress of PR and other topics.

Read More
370 Words | 2 Pages

Employers count on this. Writing is the primary basis upon which your work, your learning, and your intellect will be judged. This is important while you are in college, in the workplace, and in the community. When you are employed, it is important to use practical skills. Writing is one of them and it is used constantly.

Read More
919 Words | 4 Pages

When conducting this Final Inquiry-Based Writing Assessment, many different ideas came into my mind. I realized how interested I was in the Public Relations Department and noticed how intrigued I was when it came to companies following a crisis. Many different companies do many different things following a crisis and differed in specific ways. Throughout my life I never knew what really interested me tell I came across the Public Relations Department. What caught my attention was seeing what people do in that type of business and how they come together to resolve issues.

Read More
1226 Words | 5 Pages

In this paper, I will be reflecting on my first year as an Occupational therapy student at the University of The Witwatersrand. While reflecting, I have come to realise that my viewpoint and understanding of the profession of Occupational Therapy and the importance of occupation to Occupational Therapy have developed substantially throughout this year. In my opinion, my previous understanding of OT and occupations in OT was very basic and shallow compared to what I understand of this topic currently. This growth in understanding came about due to many learning events such as lectures, fieldwork and activities, however, two of the most significant learning events I have personally experienced this year have had a major impact on my learning experience. These two learning events, which are prominent events within my first year of studying OT, include the OT June exam and making a chair in APT (Appropriate Paper-based Technology) for a child with Cerebal Paulsy and Microcephaly.

Read More
656 Words | 3 Pages

Before taking writing skills two I 've had a positive mindset towards writing because I see it as a way to express my thoughts. For example, whenever I feel a bit melancholy writing a short story or just free writing always makes me feel a bit better. On the other hand, I don’t believe I’m the best writer because like every other student I make mistakes in my writing. Although, I don’t take the editing negatively I always look back at my past essay and try to reflect on them to see how I can always improve my writing skills. Overall, I have a pretty good mindset towards writing even though I have my mistakes I know if I study harder I can become a better writer over time.

Read More
578 Words | 3 Pages

How long has it been since I last given a speech or presentation? That 's a great question. It 's been a very long time since, and when I say that I mean I haven 't given a formal speech or actual presentation since I was in high school. With that being said I have an internship with the Kearney Area Community Foundation, where I present information to my boss and sometimes even the board of directors when showing them new web designs, which requires presentation like skills. Also, with being a graphic design major, my art classes such as Typography I and Graphic Applications require me to present materials and ideas to the class and professors in a presentation type form.

Read More
483 Words | 2 Pages

Writing is a very important skill. It helps mostly in essays which is a key information when applying for college. And that's what my parents and I wanted to improve mostly. For the past two years I have realized that with the help of my teachers I have improved greatly from my narrative from 5th grade to my big research paper in 7th grade.

Read More
970 Words | 4 Pages

According to the course readings by Anne Beaufort (1999), although what you say may be substantial, your topic is rarely the most important matter that will be dealt with on any given day. In health care settings, often what you communicate must be direct and to the point. However, formal writing in health care will utilize much of what we learned from this course. Academic and professional writing is not one of my strengths.

Read More
1265 Words | 6 Pages

Looking to facilitate mutually beneficial relationships between the organization and the public, public relations teams are responsible for dealing with crisis while also finding ways to help and grow society through communications both in feedback and response. Public Relations professionals are responsible for many management and advancement roles for a company or organization as well as working to resolve every day issues in society. There are many examples of both strong and week public relations teams in today’s media and companies but two specifically that have occurred in the last six months were Amazon, Berkshire Hathaway and JPMorgan Chase entering the health care industry to provide a private, affordable option for many families and Eric Greitens, the governor of Missouri, who is currently dealing with the fallout of several choices that have severely affected his family, himself and his political capitol.

Read More
711 Words | 3 Pages

Language is one of the most important areas of human development. It is a vital tool for communicating thoughts and ideas. English language is considered to be the most widely spoken language in the world today. The four main skills of the English language are reading, listening, speaking, and writing.

Read More

More about Public Relations Field Analysis

Related Topics

Open Document