Background of the study
Tourism has been identified as one of the fastest growing industry of the world and tourism is becoming more visible in the world. It is also relate with the world economy and in some countries, tourism is identified as the backbone of the countries. Life styles of the people change, people are busy and they are suffering from stresses not only for their jobs but also from their family, environment, and social. For that reasons, people find ways to reduce stresses during their holidays. Going on a trip is one of the best ways to reduce stresses and best way to spend the time usefully. Many people’s inclination is to seek out novelty and excitement, interest in different cultures and traditional heritage of different countries and people are fond of travelling. In recent decades, tourism has become the world’s largest industry, with $3.4 trillion in annual revenue (Virginia Department of Historic Resources, 1998).
Travel and tour agencies are product oriented and service focused providing industry and therefore service quality is more important in travel and tour agencies. Service sector plays the most vital role in every organization and the most important part of today’s economic activities. Nowadays, service quality is the key to success and competitive advantages for the industry. According to Gelb (1998) companies create satisfied customers by delivering value, and they realize that the service they are giving is excellent only when the customers
There are number of ways which a business could keep their customer satisfied:
The products which have been offered by the business must meet the customers need
Good customer services will
When a company provides exceptional customer service, customers are more inclined to return and spend more money or even recommend the company to their friends.
I find that keeping the customer as a priority is what ensures customer satisfaction. Furthermore, I feel personal accomplishment in producing more sales for a company. Sales show the result of good methods and hard work. It is
Customer satisfaction is defined by Tse and Wilton (1988, p.204) as “the consumer’s response to the evaluation of the perceived discrepancy between prior expectation (or some norm of performance) and the actual performance of the product as perceived after its consumption.” If the performance meets the consumer’s expectation, they will be satisfied, if the performance is lower than their expectations they will be dissatisfied and if the performance surpasses expectation they will be delighted. The greater the difference between expected performance and the performance received, the greater the level of satisfaction or dissatisfaction. (Anderson, 1998). The level of satisfaction that a consumer has received from their purchase is likely to heavily influence their post-purchase actions.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION
Introduction
Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries.
“Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes.
A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.
Abstract: Customer Services concept is directly related to Travel industry because it is based on customer expenses and without the customer there is no Income. Good customer service is required at every part of travel industry as well as it is essential to the success every company either it is flight, hotel, travel agency, restaurant, etc. In the travel industry, customers today expect more than they did in the past so we must always try to continually improve level of the service to enable us to keep up with customer expectations and leads to excellent customer service in the travel industry. This theoretical study is based on secondary data where it includes the information published on the theme of travel industry in various internet sites. This
The travel and tourism industry is the world’s largest commercial sector industry. (TG Journal, 2008). Tourism industry is one of the most dynamic and competitive industry in the globe. Customers’ needs and satisfaction keeps changing and tourism study should able to balance those changing aspects or trends of the customers to adapt as the business industry.
Tourists travelling to their destinations demands certain services and facilities such as food and accommodation, transportation, communication, security, entertainment, etc.
This media product refers to travel behaviour which involves the way in which tourists behave according to their attitudes prior to, the duration of as well as the aftermath of travelling. Background regarding travel behaviour may assist in marketing and product planning as well as enhancement which can increase the number of tourists to tourism products such as resorts. However, it was discovered that very little research was conducted regarding the travel behaviour of tourists visiting South African resorts. The purpose of the study was to determine the travel behaviour and more so the travel motivation of tourists visiting resorts. The tourist industry is considered one of the largest and fastest growing industries in the world and as a
What are the benefits of traveling for the traveler?
It is believed that the globalization and technology have made our life easier than ever before. In current life, more people wish to spend their free time traveling and spending times on vacations. Because people are fascinated to see new places and things.
The above description do set the scene part for this essay on the tourist behaviour and it is the main initial point for the final description of the topic which is to be shaped further.
To completely understand the tourist behaviour, it requires searching out the individual experiences and the motivations of travelling. There are many of the researches and studies one in past by the great authors and researchers on the individual experiences and their motivations of travelling. The tourist behaviour in recent past has been studied with great efforts and many of the conclusions had been drawn regarding the crucial factors which do have an impact on the decision making of the tourist’s. There is a great risk involved in the process of destinations decision making.
The concept brings proofs on how people spend their time, in which areas and for which purposes. (Nash, 1960, cited in Morgan…).
As the people spend their time on different activities, one of those activities is tourism. As well as leisure, tourism has many definitions; we will use one of those which reflect main idea. Tourism is a
To be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry.
“Hospitality refers
Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century.
The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009).
According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
Rural development is as important as urban development. Alleviating the hardships of the rural people is fundamental to rural development. Efforts at developing the rural areas are aimed at creating industries and employment opportunities. Any initiative towards this end would be welcomed with open arms in Nepal. This would also reduce the population density in the cities.
