Importance of Storytelling for Business Storytelling is one of the oldest human traditions in existence and predates writing as our main form of communication. Though oral narratives are the most familiar form of storytelling, stories have been shared through other mediums such as paintings, dance, and hand gestures. No matter what form they take, stories are not only engaging, they 're also memorable over long periods of time. This is why people have used storytelling for generations to disseminate news, share entertainment, and pass down cultural information. Stories bring people together for a common purpose, and give them an experience that sticks with them. Your business can leverage the principles of storytelling to improve your brand 's …show more content…
Storytelling in business just puts your brand at the forefront of the experiences people are sharing anyway. Why use storytelling for business? Brands are more than just names given to the products people buy. Brands reflect values, interests, and lifestyles; they have certain demographics they’re trying to reach. And it 's those things that people remember most because the brain processes images, even imaginary ones, faster than words and retains the information longer. Take vehicles as an example. Think of a Jeep Wrangler, a Honda Civic, and a Harley Sportster. A pretty clear picture about these vehicles starts to form in your mind, right? You immediately imagine who is behind each wheel; what type of person he or she is; the make-up of their family. Each vehicle evokes a different feeling. You can probably even imagine what road they 're on, where they might be going, and why. What didn 't immediately pop into your head is something like curb weight, gas mileage, torque, or other such specification. This is why storytelling is used business; it puts your brand 's ideas in the collective conscious of your