Integration of Faith and Learning
Paul D. Readette BUSI 520-B04
Liberty University Online
Abstract
Character in the everyday world, the world of business and marketing management, or within the word of God is the same. This paper is an attempt to show that there is a direct correlation between the way a leader leads through words and deeds as an example of good character for those they lead. This correlation is shown by comparing a company’s leaders and managements character through Jesus and his great commission to the disciples.
“Thus we see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior
…show more content…
“Jesus came and told his disciples, “I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit. Teach these new disciples to obey all the commands I have given you. And be sure of this: I am with you always, even to the end of the age.” Matthew 28:18-20 (Holy Bible, New Living Translation, 2007) Jesus showed throughout his life leading the disciples that character was doing what was right according to God when faced with any decision or obstacle. He showed the disciples by leading by example, even when crucified on the cross he would not condemn the Lord. The disciples viewed the true character of their leader at the worst of times, just as modern day managers can lead their employees by example when the company may be facing its most difficult of …show more content…
When His great works were spread throughout the world by the disciples people were exposed to the Glory and learned about true character. An example in the modern business world is when first line supervisors can take a company’s code of conduct and present it to the employees under their supervision and be able to explain that upper management not only wrote the code of conduct but have also publically pledged to lead by example and follow the same code of conduct it demands of the