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Issac Insuasson By Steve Jobs

1549 Words7 Pages

Considering that Issac Walterson had an unparalleled access to Steve Jobs and further noting that he interviewed those close to Steve Jobs, the book gives an in depth scrutiny of the live of one of the best of the innovators that the humanity has ever seen. It paints an extremely unwavering portrait of a man who created Apple in his garage and numerous other technology products that have altered the way we live our lives. In more than one ways the impatient and hasty Steve Jobs of the 1980’s can be seen at the end of the book as well. At the start of the book it is mentioned that Jobs had assured that he will not have any interference to do with the book as he had no hidden skeletons and rightly so there is no ballistic revelation put forth …show more content…

It tells in detail about the “love’ turned into “hate” relationship between Steve Jobs and John Sculley. But very interestingly it explains the relationship between two business behemoths i.e. Steve Jobs and Bill Gates exposing the intricacies of the very famous deal between Apple and Microsoft, following the re-entry of Steve Jobs in Apple in midst of financial turmoil. The book puts in light the perfectionist attitude of Steve Jobs. The product for him was either extraordinary or pathetic, no mid …show more content…

It took persuasive effort from his wife to make him wear that mask. This incidence gives a profound understanding of his personality in which perfectionism and authoritarianism were deep rooted. Other incidence which throws some light on the “reality distortion field”, (a very important of Jobs personality) is when despite being diagnosed of a cancer Steve Jobs he refused to have surgery or any proper medication. He went about his usual every day business ignoring the disease because he believed that by not focusing and ignoring the redundant and unimportant issues the problems will get resolved by them. It is the incidences like these which gives an unparalleled understanding of Steve Jobs and sets this book apart from the other books on the subject.
The “Think Different” Campaign gets a full chapter in the book, which is a bonus for business and management professionals as it has been one of the path breaking commercials ever created. It provides in detail the work that went into creating that commercial and the aftershock it created within Apple and Computer Industry and discusses how David (Apple at that

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