Italian Flowers: The Major National Fast Food Consumers

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The main competitors are the major national fast food franchises. but the Italian flowers the largest competitor, with 5,620 franchise in the all around Australia.
Italian flower licenses franchises throughout the nation, and offers two locations in the Victoria Metro area. McDonald's only has one store in the regional Victoria area.
Italian flowers contributes to the growth in our market by awareness for healthy eating habits via online, TV, and radio advertising. Yet they contribute to the nationwide growth of the healthy food of this market. Their advertising will bring more people to The Italian flower. The Italian flower will target their local operations through direct mail or broachers and through local people that offer specials