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Itc Souvenir Analysis

160 Words1 Pages
Soon, ITC Souvenir became one of ITC’s most popular offerings – too popular, in fact. Ubiquity is never kind to typefaces; as a typeface becomes overexposed it also becomes a cliché with graphic design cognoscenti. Souvenir’s popularity peaked and then receded, but the enduring appeal of this attractive design remains undimmed. The word that best describes ITC Souvenir is affability. It’s a friendly and undemanding typestyle. It’s also a “soft” design, with no sharp edges, no strong contrast in stroke thickness and virtually no right angles. The lowercase is rounded and large, with several distinctive characters. All these traits provide practical typographic benefits. ITC Souvenir’s large x-height and open counters make its characters highly
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