Itm 5000 Week 2 Assignment Analysis

ITM 5000 Week 2 Assignment Abdul Malcolm

CRM Systems

One stage in the development of marketing as a business function was the introduction of customer relationship management (CRM) concept. There are many reasons to support why CRM systems are beneficial to business organizations out of which high customer churn, inefficient processes, poor lead conversion and unreliable reporting are just a few examples. The organizations recognized the potential for generating additional value and competitive advantage by moving their orientation from products and services

ScotiaMcLeod, purchased by Bank of Nova Scotia in 1987, found success in upgrading to a CRM solution that increased the value of customer relationships in their investment and banking business. Stem Cell Technology, a privately-owned biotechnology company that develops specialty cell culture media, cell separation products and ancillary reagents for life science research is satisfied with its CRM investment that yielded a 500 percent return. Dolphin Software used a CRM solution to improve sales processes that lead to improving overall sales performance. Each one of these companies were able to adapt their CRM solution to respond to their unique needs and realize an increase in sales revenues and

prides itself on being one of the largest, most qualified and highly experienced Microsoft Dynamics consulting firms across the globe, capable of handling the most complex projects. The company’s caliber of expertise and commitment to customers is evidenced through their consistent recognition from both Microsoft and industry analysts, as a prestigious global partner of the year for Dynamics (including CRM). This company’s methodology has been refined over the years, and their team has a track record of success with implementations in several companies. Their approach to CRM is focused on Strategy, Implementation, Technologies and Services, and Support. They have a talented Microsoft Dynamics CRM team of over 250 experienced CRM consultants, who are highly skilled and experienced professionals working to achieve great operational efficiencies and enhanced visibility across the business. They help to optimize business processes by utilizing industry best practices for CRM, without impacting the organizational DNA (core operations) that makes any company unique. They complete solutions in iterative phases and understand how to help clients achieve CRM success in a complex, sophisticated enterprise without disrupting core