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J. C. Penney's Effective Strategy

168 Words1 Pages
Based on the characteristics of an effective strategy, I feel J.C. Penney did not have an effective strategy for growth. Ron Johnson’s strategy and vision were too ambitious and did not respond to the needs of their customer base. Many of J.C. Penney’s customers had become accustomed to the sales and bargains offers by the company through in-store discounts and online coupons. Johnson was not thorough in conducting competitive intelligence and forecasting the company’s growth. The sudden change in pricing and implementation of Best Price Fridays was too drastic for many customers. Shoppers often like to feel they are receiving a good deal on items. The plan implemented by Johnson did not give consumers that feeling and took away many of the

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