J. Crew Executive Summary

J. Crew have been expanding over the year. J. Crew remain sustainable in fashionable and has improved in the strategy. The company increased the retail stores and increased in distributing the products via E-commerce business sale in several other countries such as Japan, Canada, and England etc. J. Crew began to selling differentiate products like sweaters, suits, tees, swimwear rather than pants, blouses and jackets (A.J.Strickland, 2014). J. Crew holding multiple brands with different strategy. J. Crew targeted the upper-middle-class customers and provide the best price to their customers. (A.J.Strickland, 2014) The price was adjusted as per the quality of the fabrics. For example, the shirt costing was in between $65 to $350. The classic

Crew has also faced major strategic problems when they come up with new funky and bold looks for women’s clothing due to this company started losing the loyal customers and decrease in the sales revenue. The loyal customers were more connected to the classic style products. They continued selling the classic style to maintain the sales revenue. In the 2008, the world recession hits the Women’s Industry Apparel in the United States. Many companies faced the problems and the demand for clothing was falling. During that period, the companies like Costco and Walmart was the biggest competitor retail market selling the products at lower price. The E-commerce competitors able to offer the products at lower cost prices, free shipping etc. The company revenue was falling consistently and it was required to bring some new strategy to improve the demand. The New Designer Jenna Lyons was hired as a new creative director. The designer and CEO came up with the new strategy to overcome the problems faced by the company. They overview the market circumstances, cultural and financial factors in deciding on the company’s approach chain of offerings variety of different products that attract customers to purchase. They maintain the good quality of the products and examine the best lower rate at differentiate products. They concentrated to increase in the sales revenue and improve the brand image in the year