Nordstrom Executive Summary

Nordstrom began in 1901 and over the course of several decades, became the company majority of the public knows today. Despite having a consistent increase in their stock price for decades, the last 5 years have been very volatile and generally negative. Nordstrom sells a variety of clothing, shoes, accessories, etc. for men, women, and children, but have tried different strategies as of late in order to differentiate themselves from their competitors. Run by a Board of Directors made up of 10 members and the Chief Executive, Erik B. Nordstrom, Nordstrom Inc. plans to continue their stock price increasing by nearly 40% YTD. One of Nordstrom’s biggest strengths compared to their competitors is their variety from high quality and expensive clothing to anything a low income family can afford. This is because in 1973, Nordstrom created Nordstrom Rack, which provided a cheaper alternative to products sold in Nordstrom stores, with clearance items and its own specially purchased items. However, more recently in 2019, Nordstrom decided to attract the larger customers with a flagship store in New York City that introduced

Unfortunately, COVID-19 tanked the price by 60%, but bounced back with a massive jump from $13 to 26$ over a couple of days when COVID-19 restrictions began to be cut back. Even with that, the stock price has dropped to $21.79 as a result of not meeting projections, as their sales saw a decrease year round, even through the holiday seasons. The earnings report was looking very promising in the beginning of 2022, but began to go negative at the end of the year. The price is highly correlated with the reactions of investors, which is why it has been so volatile over the past 5 years. The biggest reason to invest in Nordstrom is because of the reputation of Ryan Cohen, which is backed by the fact that the stock rose nearly 25% when it was learned he