James Twitchell's Branded Nation

In the book Branded Nation: The Marketing of MegaChurch, College Inc., and Museumworld, author James Twitchell suggests that modern Christianity falls into a “merchandising system” (Twitchell), in which the brands (churches) become aware of the demands of the consumers (church-goers) (Hanson). As the Christian religion evolves, churches have become aware that denominations are no longer a vital selling point to consumers site. In return, churches have become nondenominational, which has given churches a new way to brand themselves without having to fall into the requirements that their denominations defined as necessary (Hanson). With modern marketing and branding of churches, faith values of churches are highlighted and then connected to the needs and values of the consumers and churchgoers (Hanson).

The Rendevous is a young adult ministry chaired by Rich Wilkerson Jr. and his wife Dawncheré Wilkerson, and it began in 2009 in Miami, Florida (VOUS Church). The goal of the conference is simple yet effective, as it thrives to “create a weekend where people could be radically changed by the power of God” (VOUS Church). In able to achieve this goal, the VOUS Conference uses “music, teaching, discipleship, and the arts” to catalyze and inspire “this generation to live for Christ” (VOUS Church). This methodology of teaching the word of God to millennials is the same method that Lakies suggests is the most effective with today’s