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Jean Kilbourne Chapter 4 Analysis

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Chapter 4 was about how women and gender are seen in arts and media for the longest. Chapter 4 shows how popular culture “has the power to limit and degrade our perceptions of ourselves, or to resist sexes, homophobic, racist, and xenophobic stereotypes.” (pg. 151) This explain that media and arts have a big influence when it comes the decision we as humans makse to be able to fit or understand the culture. In section 4.7 “ Beauty and the Beast of Advertising” by Jean Kilbourne talks about first how advertising has token a big toll on how women acts and what they believe in. “housewives or sex object” goes into details how children and women are sex object, that women are responsible for taking care of the children, cleaning the house, while …show more content…

184) Then in “Creating Artificiality” beauty comes from the outside appearance consisting of almost one million dollars spent just to achieve an artificial look or “natural look”. She gives example and studies how as generations continue to grow; younger and younger women strive to achieve that look by dieting or wearing makeup at such a young age to look perfect for media. She also talks about how commercials portray women to remain little girls and be dependent, never to mature, and always being told what to do. (pg. 185) Lastly in “Influencing Sexual Attitudes” women are told to keep a sexual attitude image. This new image and limitation placed on women are stereotypes that doesn’t allow them to grow or identify themselves. In this section I didn’t learn anything new because everything said about women in the mass idea are true and things that I have seen which disturbs me. Every woman is different and shouldn’t be told how to look or dress to be worthy of a commercial. Advertisement has been the biggest issue to me when it comes to how women act and what they believe in because they only show one side view of how things should be. I feel like more women should stand against these stereotypical beliefs about women on

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