Recently John Lewis partnership celebrate the 150 years of establishing in 2014 , a successful celebrating campaign across the whole United Kingdom stores take a place to reflect the aim of the partnership founder (John Spedan Lewis) and the mission and the vision that they follow, which still valid till this moment and leads to their organisation to have powerful reputation. John Lewis considers customer satisfaction and loyalty as the main priority for them, a few months ago John Lewis awarded in 2016, six main awards from Verdict Customers Satisfaction as the best retailer in the market, in addition to several awards that John Lewis rewarded in relation to their Christmas advertisement or the shopping experience. Journals are usually monitored their progress and try to keep publishing article about the partnership development and success. Lately Queen Elizabeth II did a shopping in one of John Lewis brand subsidiaries (Waitrose grocery), this visit in one of few counted on hand the number of times that the …show more content…
He said that: “If the partnership had not been organised as it was, he doubted whether the business could have stood the strain of being so heavily damaged”(Kennedy, 2000). The message that John Lewis Partnership delivered to all customers reflected the partnership’s commitment to sustaining their business and confirmed their promise to deliver services to all customers on time.
John Lewis opened in wartime all their stores’ basements to the community as a bunker to protect civilians from bombs or attacks. This is a clear trait of how John Lewis Partnership identifies themselves as a significant participant in their local communities and culture. John Lewis Partnership did not identify their corporation only as a corporate retailer but also as a part of the British social identity and the British