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Jones Aim High Analysis

381 Words2 Pages
In “Aim Higher”, Jones (2017) discusses the connection between the higher purpose and cherishing of employees and customers helps to decide the corporate becomes valued. Having higher purpose, corporations could build positive commercial attitude that not only guides them to make good decision, but also, to their customers, higher purpose inspires them to create an unique customer experience to win acclaim with customer. Because of this, company could shape the specific image on market and attract more loyalty customers. Besides, having higher purpose, employees support their company since they proud of their performance and leaders’ direction. Thus, having higher purpose may increase employees’ loyalty on the company. Based on Jone’s
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