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Justin Timberlake Influences

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Celebrities can have a significant influence on consumer choices because they’re recognizable and admired by a target audience. For example, Justin Timberlake, a famous singer, has been a spokesperson who advertised for Pepsi. This example shows business believe that Justin Timberlake will be a good person to sell Pepsi because he’s a famous singer, he was super famous at that time, and his fan will buy the product. Another example is One Direction, they are famous for being good singers, and they were famous back then. This example shows they’re good for Pepsi advertisement because they’re good singers, they were famous back then, and the audience may think One Direction drinks Pepsi to get the good voice. One last example is Taylor Swift,
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