Lexington Co-Operative Market is a specialty grocery store that specializes in healthy organic foods. Most of their products are organic and on the higher end of pricing. The cereal aisle was limited to about five brands of cereals. The two cereals chosen for the sample observation (Cascadian Farm Organic Cereal and Kashi Cinnamon Harvest) were placed next to each other. Cascadian is priced higher than Kashi specifically because one is organic and the other is not. The packaging of Kashi’s Cereal is better than Cascadian’s because its white box very eye catching and Cascadian’s cereal box is dark green, which can not been seen very well. The pasta/sauce aisle was chosen for the observation of macro product. This aisle is very competitive. Although …show more content…
Products: Weaver Chicken Nuggets b. Price: $ 3.49 c. Placement: Frozen Food Aisle/ Back of store Price Rite is a store known for its low prices and great deals. This store is more suitable for the low income consumer or consumers who are looking to save money. Although Price Rite has low prices there is still competitive price between the brands. Kellogg’s has higher priced cereal than Price Rite, this gives Price Rite a slight competitive advantage. The sale of the product is up to the consumers preference and willingness to buy an off brand product over a well-known brand. Also the packaging of Kellogg’s Apple Jacks is more appealing than that of Price Rite’s Crispy Crunch. The frozen food aisle of Price Rite was chosen for the observation of macro products. Although these items are not the same they are both competitive snack items that consumers enjoy. Although Totino’s is a popular low price brand, from observation consumers prefer Weaver Chicken Nuggets. There were very little of them left and Totino’s Pizza Rolls looked untouched. These observations have concluded that lower prices does not mean the best product, also the products with the best competitive advantage have appealing branding and packaging that assist the sales of these