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Katy Perry Stereotypes

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A great Chinese warrior, Sun Tzu, once said “…if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself” (Ann). This applies to the battle against all forms of acne. In order to be successful, one must have proper education of one’s specific acne type perhaps from a dermatologist but also what you are implementing in your daily skin care routine to overcome the condition. The Proactiv digital advertisement utilizes celebrity endorsements such as Katy Perry to persuade consumers to purchase the 3-Step cleansing system that clears blemishes in addition …show more content…

Towards the end of the video, Katy Perry displays positive facial expressions by smiling and laughing with bubbles floating around her with contribute to a light, happy mood. She also states that as a celeb she even gets insecure/embarrassed of her acne. Perry is sympathetic towards the audience, which is an important tactic in rhetoric. Equally important, showing before and after images of real testimonials stimulates a feeling of “OMG my face could look that good too”. “Kairos identifies the best rhetorical moment to help make a particular argument” (Morey). Proactiv chose Katy Perry for their commercial in 2010 because this is when she was popular. In 2010 Katy Perry had three songs hit the Billboard’s Hot 100 Hits. In September of 2010 Teenage Dream came out, in December she released Firework, and lastly, in June California Gurls. Additionally, words such as “Be Proactiv” is a slogan the company has carefully chosen to promote their product. Not only is it the name of the company but encourages consumers to go out and take control of their acne. “The use of color can help contribute to an argument by selecting hues associated with particular themes or emotions” (Morey). This advertisement uses the color scheme of blues, greens, and white. The color blue is often times used to promote products related to cleanliness. Furthermore, green symbolizes freshness and white is

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