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Keap Company Executive Summary

644 Words3 Pages

Keap Co. is a candle manufacturer that was incorporated in 2015, based in Brooklyn, New York. The mission of the Company is to make candles that are pure, moderately priced and of the most sustainable material. The company also provides support to the distribution of solar lamps to less fortunate communities by donating funds from their sales. The candles are made from a simple set of materials which include fragrance, wax, a container and a wick. They capitalize on their ability to make scented products that are accepted by the people. However, to understand the capacity and growth potential of this company, it is essential to conduct a critical service or operational capability that the entity must excel in to succeed. Also, there are also some parameters that we can consider, such as consumer communication and satisfaction, value stream map, and usability of the company website. Order Management Cycle …show more content…

The safety stock of the company is 90 candles for each candle scent. The use of a direct supply chain also ensures quality and allows for the identification of any risks that may arise. Keap offers free delivery of its products to consumers in the US only. Customers in other countries can order the candles which can be sent using HopShopGo, a company that offers delivery of goods from the US to other parts of the world. However, since HopShopGo is a third-party vendor, the sale made through this process is final. The presence of a home-delivery supply chain gives the business a competitive edge as opposed to other stores. The scent-to-home allows the customers to test the broad range of products, ranging from Waves, Hot Springs, Green Market, and Wood

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