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Keap Company Executive Summary

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Keap Co. is a candle manufacturer that was incorporated in 2015, based in Brooklyn, New York. The mission of the Company is to make candles that are pure, moderately priced and of the most sustainable material. The company also provides support to the distribution of solar lamps to less fortunate communities by donating funds from their sales. The candles are made from a simple set of materials which include fragrance, wax, a container and a wick. They capitalize on their ability to make scented products that are accepted by the people. However, to understand the capacity and growth potential of this company, it is essential to conduct a critical service or operational capability that the entity must excel in to succeed. Also, there are also some parameters that we can consider, such as consumer communication and satisfaction, value stream map, and usability of the company website. Order Management Cycle …show more content…

The safety stock of the company is 90 candles for each candle scent. The use of a direct supply chain also ensures quality and allows for the identification of any risks that may arise. Keap offers free delivery of its products to consumers in the US only. Customers in other countries can order the candles which can be sent using HopShopGo, a company that offers delivery of goods from the US to other parts of the world. However, since HopShopGo is a third-party vendor, the sale made through this process is final. The presence of a home-delivery supply chain gives the business a competitive edge as opposed to other stores. The scent-to-home allows the customers to test the broad range of products, ranging from Waves, Hot Springs, Green Market, and Wood

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Whole Foods Market, Inc. is a natural and organic foods supermarket based in Austin, Texas. The company was founded in September of 1980 and has over 400 stores in the United State, United Kingdom, and Canada. While this company is not as well-known as Target in 2014 they did make Fortune 500’s 30th largest retailer in the US based on revenue. In the early days of the corporation the owners suffered some setback such as a flood in 1981 that destroyed inventory but the community banded together to help the corporation that did not have insurance out. The company later expanded in 1984 and worked on steady expansion after that opening their 100th store in 1999.

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Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

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