The Home Depot's Product Portfolio Strategy

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According to The Home Depot’s 2013 Annual Report, their product portfolio strategy is aimed at delivering innovation, assortment and value. A typical The Home Depot store stocks approximately 30,000 to 40,000 products during the year, including both national brand name and proprietary items. The Home Depot also offers over 700,000 products through The Home Depot and Home Decorators Collection websites. Throughout fiscal 2013, The Home Depot invested in their website to allow customers to more easily find and purchase an expanded array of products and provide them with flexibility and convenience for their purchases. Over 30% of The Home Depot online orders are picked up in a store, and many of The Home Depot customers research products online

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