Whole Foods Market, Inc. is a natural and organic foods supermarket based in Austin, Texas. The company was founded in September of 1980 and has over 400 stores in the United State, United Kingdom, and Canada. While this company is not as well-known as Target in 2014 they did make Fortune 500’s 30th largest retailer in the US based on revenue. In the early days of the corporation the owners suffered some setback such as a flood in 1981 that destroyed inventory but the community banded together to help the corporation that did not have insurance out. The company later expanded in 1984 and worked on steady expansion after that opening their 100th store in 1999. Whole Foods has self-created standards of quality that they have set for themselves. Their goal is to sell products that are minimally process and free for hydrogenated fats. They also look at how the animals are treated before being process this helps them to gain advocacy by animal welfare groups. In 2013 they start having a Healthy Eating specialist on …show more content…
In 09/28/14 the reported revenue on the income statement was $14,194,000,000 and rose to $15,389,000,000 in 2015 and then increased again in 2016 to $15,724,000,000. These numbers are promising and show an 8.4% growth from 2014 to 2015 with increase revenue of $1,195,000,000. From 2015 to 2016 was not as large of growth at 2.2% with increased revenue of $335,000,000. This is much better than the declining revenues we saw with Target. Next on the Income Statement we want to look at the Net income and here we are seeing a decline in profits at a fairly steady rate in 2014 we had profit of $579,000,000 then we dropped down roughly $30,000,000 to $536,000,000 in 2015 and we dropped about another $30,000,000 in 2016 for total net profit of $507,000,000. These numbers should ideally be increasing but they are not and they show a different story from the