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Keenan Music Case Study

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There are a few recommendations I can make to address the situation Keenan Music is in. Regarding ethics, Keenan Music needs to follow the Statement of Ethical Professional Practice. Since the business is a sole proprietorship, the CEO should revise the financials with other departments and have them sign off on it, which will allow for all the financials to be credible. Going forward using the strategic management perspective, it is advised that Keenan Music adopt customer intimacy instead of the operational excellence it is using now. Making this shift, will allow our product to compete with the top industry names because of the customization. By adopting customer intimacy, Keenan Music will be able to focus on lean production, which addresses the risk of high manufacturing costs. To ensure that we are going to make a profit, we will also set up a strict budget. This budget will leave room for any unexpected expenses. By supporting local mom and pop shops, the company gives back to the community and we sell quality products to customers by responding to their feedback. The company is expected to follow labor laws to ensure our employees’ safety in the workplace. For the suppliers to be useful to us, they need to be notified of orders in a timely …show more content…

One product designer fit because the basic product was made with the necessities established. Then the manufacturers mass produced the design. There was one marketer because the business sold to small mom and pop businesses. Distribution was a small department because there were few places that the product needed to be distributed. The customer service department was made of three workers because the feedback was important when making changes throughout the process. To adapt to the customer intimacy strategy, the manufacturing department will decrease in size to increase the size of the other departments to meet the new

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