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Kevin Trudeau Video Analysis

406 Words2 Pages
Review the video on Kevin Trudeau, and discuss how you determine the credibility of information.
In the video while being interviewed Kevin Trudeau makes a lot of statements and has little to no proof to back up with he was saying. He uses paid celebrity hosts to help influence his customers and make his product look more credible. He uses presumed credibility based on the celebrities name or a brand customers have heard of in the past, making a buyer presume the product is what is says it should be. By going on TV and telling half-truths in his infomercials he is able to mislead his customers into thinking that he is telling the truth, because the audience he is selling to are so deseperate for results or answers they are willing to believe
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