Kid Kustomers In Animal Farm By Max Fisher

As once said by famous astronomer and astrophysicist, Carl Sagan, "Where we have strong emotions, we're liable to fool ourselves." This quote exhibits how emotions make humans susceptible to many actions. Whenever an individual or society as a whole brings an emotion or feeling into consideration for a decision, the argument becomes one-sided. As people realized the effectiveness of this method, more and more began to use this to help their own causes. Although this is not a perfect technique, history has proved time and time again the true power of emotions. In books and articles like Animal Farm by George Orwell, “kid kustomers” and “the brand essence” by Eric Schlosser, and more, there are many examples of people’s feelings that are often

Firstly, pride and patriotism are common feelings that are often controlled. A prime example would be the Nazis, written by Max Fisher in his article, “The Nazi Origins of the Olympic Flame Relay”, “...the event was in fact a Nazi invention, one typical of the Reich's love of flashy ceremonies and historical allusions to the old empires….Whether or not Diem meant it to, a torch relay fit neatly within Nazi propaganda….Hitler found yet more ways to engineer the torch relay as Nazi propaganda” (Fisher). This quote suggests Hitler and the Nazis used the Olympic Flame as a system of propaganda to rally the people of the country and show their country’s power. This event convinced Germans to follow Hitler and his horrendous orders because of the patriotism of their country and show the world the power that Germany wields. Near the end of Animal Farm, the animals feel a similar emotion: “And when they heard the gun booming and

The companies target younger audiences with their ads to embed their products into the young minds. To ensure a customer’s brand loyalty is with their products, companies will go to extraordinary measures and make sure the consumer associates their company with joyful memories. Then, as the younger viewers grow up, they will always have a connection with a company, and when they see the logo or slogan of the company, nostalgia takes over. The host of the NPR podcast, “The Good Old Days,” talks about this handling of nostalgia: “If you give people a list of products, things like movies, or music, or automobiles, people tend to have a preference for the products that were popular during their youth. So people have this natural attraction to things from their past…” (“Good Old Days”). As the host of the podcast confirms, through the course of history, nostalgia transformed into a marketing technique for companies and started the notion of “brand loyalty”. Using items and products from the past bends the human misconception that experiences from the past do not necessarily influence the present. Even though people have full control on their decisions, memories from the past subconsciously always play a role. Nostalgia is one of the more complex feelings to sway, but as shown through the use of brand loyalty, many have mastered the