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Kindle Fire Case

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The $199 affordable Kindle Fire is a tablet with a color 7-inch touchscreen, a Wi-Fi radio, a powerful dual-core processor, a fixed 8 GB of internal storage, and free cloud storage for content purchased from Amazon. Kindle Fire runs with Google’s Android mobile operating system and is one of the Amazon’s Kindle Product Line. Kindle Fire was released to consumers in November 2011. Kindle Fire brilliantly brings Amazon web services, Prime, Kindle, instant video streaming and the app store together in a one product. Amazon app market offers a lot of apps and games available for free download and purchase for Kindle Fire. Amazon makes money when consumers use Kindle Fire not on the initial sale. Kindle Fire is tablet version of Amazon’s Kindle …show more content…

All of these add-ons makes the Kindle Fire a tablet while the Kindle is classified as an e-reader because it is only able to display ebooks. Amazon should target the higher education segment with the Kindle Fire because the device not only allows consumer to read books, but also watch movies, play music, view photos and download apps all at an affordable cost. After already serving the education market for years through textbook business, the higher education industry has become an attractive target market for Amazon’s Kindle Fire as hard cover books are transitioning to digital books. Students usually have low income or no income at all while studying, which makes Kindle Fire perfect product for consumers who want to buy a tablet that has capability to do a lot but doesn’t cost a fortune. Reduced-price e-textbooks are exciting for students who are price sensitive and are use to paying a lot of money per semester for textbooks. With all of the new technologies coming to market and the fact that students consume plenty of digital media, the way students learn and teachers instruct is being reformed. Because most of the students already buy or

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