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Kindle Fire Swot Analysis

1833 Words8 Pages

Four trends that are large factors in Amazon’s general environment, both for the firm as a whole and specific to the Kindle Fire, are technological trends, economic trends, sociocultural trends, and physical environmental trends. Technology is rapidly changing, which means changes not only for firms but for everyone in the world. For Amazon specifically, technology has played a big part in their success. With the emergence of online shopping, Amazon has been able to take over a large part of the retail game. Consumers often opt to shop online rather than leave home to purchase products in store, and with free two-day shipping through Amazon Prime, consumers are taking advantage of the technology available. When it comes to the Kindle Fire specifically, …show more content…

Amazon’s greatest strength is its superior logistics. In order to lead the way, Amazon has many regional warehouses and has purchased multiple logistics firms such as Yodel and Colis Privé in Europe in order to meet customer delivery demands (Lierow). This, coupled with free two-day delivery for Amazon Prime subscribers, helps them have a great advantage over other companies that deliver goods purchased online. Conversely, a possible weakness for Amazon is that they are purely based online. Although they are a leader in retailing, many online only retailers have been bought out by brick and mortar retailers, such as Walmart’s purchase of online vintage clothing retailer Modcloth (Dennis). Additionally, some online retailers have expanded into having brick and mortar locations, or have chosen to sell their goods in stores. For example, online cosmetics brand Morphe has started to sell their products in Ulta, a cosmetics store that takes advantage of omnichannel retailing. While Amazon is thought of as a reason for the demise of brick and mortar retailing, they must pay attention to how trends change and adapt accordingly to continue succeeding. An outside opportunity for Amazon is the fact that consumers enjoy convenience, which includes shopping from home. Many consumers have turned to Amazon for even their weekly grocery shopping, along with events such as Christmas shopping. As long as consumers still want this convenience, Amazon will be able to grow due to this opportunity. However, a threat they must be aware of is competition from other large retail firms. For example, Amazon’s biggest competitor is Walmart. While Walmart is having to compete against Amazon’s online retailing, Amazon must compete against Walmart’s brick and mortar retailing. For now, Amazon is leading the way in market cap at

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223 Words | 1 Pages

According to Amy Koss in a Los Angeles Times opinion piece, Amazon.com is a “21st century deal with the devil”. Koss believes such online retailers such as Amazon.com looks good on paper but in reality, are harmful to local retailer mom and pop stores, and equally harmful to the titans of the retail world, such as Sears, Macys, Radio Shack, and Men’s Warehouse. Koss states that the “Satan” of today relies on easy consumption to win our souls. Koss then goes on to explain how Amazon hooks the masses into its vast online catalog of everyday items, most of which are unneeded, but has them radially available in a sleek looking web page layout that turn the laziness and greed of the masses to their wallets to buy everything they could every want

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199 Words | 1 Pages

Amazon should make Kindle Fire cheaper compared to iPad and other tablets. In so doing Amazon would appeal to consumers who deem iPads and other tablets expensive since booth iPad and Amazon devices were exceptional at consuming streaming video, web surfing and general reading. This implies that both Ipad and Amazon had relatively similar performance despite the Kindle Fire having more shortcomings such as slower speed, smaller memory and limited selection of appa. A lower price will therefore compensate for these shortcomings. With Apple, Amazon and N & B rapidly maneuvering to cement partnerships with content providers in the hopes of attracting more customers by having the largest media catolog, Amazon should seek to build on its existing

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1161 Words | 5 Pages

They make the purchase process convenient and fast through their one-click check out option, and simple yet easy to navigate interface. Figures 1.2 and 1.3 below show how buying behavior and journey of Amazon consumers has shifted from a linear to circular journey with the advent of smart phones. Consumers now have everything they need to research, compare, purchase, and review products at their fingertips. The journey now happens fluidly and instantly, going from awareness to purchase in just a few

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1271 Words | 6 Pages

Technology has given convenience to the general public and lessened the need for paper copies of books. Even though some people prefer the hard text copy of books, most do not. The number of people buying e-book devices has been increasing at a rapid rate. In 2010, it is estimated that 10 million people would have bought an e-book device (Mui, 2009).

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158 Words | 1 Pages

The article, “Amazon.com is a 21st Century Deal with the Devil,” by Amy Koss is arguing that most stores are going out of business, because of Amazon. Although many stores are going to go out of business sooner or later, I have to disagree with Koss’s claim. I disagree with the claim, because Amazon is helping people with disabilities and that have problems walking, by letting them order online, and then having the items they ordered arrive right on their front doorstep. I also disagree with Koss, because the human race is getting more and more involved into technology. We won’t have to go to the store for groceries or supplies on busy days anymore, we could just order the supplies online and have it shipped to us, without having to do much

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372 Words | 2 Pages

Everyone has a favorite store that they prefer to shop at like Wal-Mart, Target, and BestBuy to name a few. However, when talking about favorite big name stores, Amazon can’t be left out of the equation. Amazon was founded in 1994 which put it as the youngest of retailers. However, with the boom of modern technology and internet, Amazon is now one of the biggest name when it comes to major retailers and is still continuing to grow bigger every year.

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2906 Words | 12 Pages

"The Kindle Changed the Book Business, Can It Change Books?" Wired, CMNM Collection, 20 Dec. 2017, www.wired.com/story/can-amazon-change-books/. Accessed 13 Feb. 2018. Pilkington, Mercy. " Is Kindle Unlimited a Good Idea?" Good E-Reader, 17 Apr. 2017, goodereader.com/blog/category/business-news.

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805 Words | 4 Pages

The opinion piece published by the Los Angeles Times, “Amazon.com Is a 21st Century Deal with the Devil,” by Amy Koss states her central argument that Amazon is destroying jobs, malls, and stores in the outside world. I strongly disagree with the statement that Amazon is destroying jobs and stores because I believe Amazon brings convenience by allowing people to sell things they might not need that others do. According to Koss,” I also think that it is at the convenience of consumers who have a difficult time going outside because of a medical issue or if they’re just lazy because of the fact that they can order something and have it delivered to them in less than a few days with an even cheaper price tag. Online shopping on Amazon allows others to earn jobs as well because they might work from home and work for Amazon or they might deliver items to the consumer. Some people may even start their own online selling business on Amazon.

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1177 Words | 5 Pages

In just a month of its establishment Amazon was selling books to all 50 states of the US and Canada. From the onset the company had ambitions of being an “everything store” (funding universe, 2004). Over the years Amazon increased its offerings to include DVDs, electronics, furniture and other consumer goods (Amazon.com, 2015). The product range increase was accompanied by a series of acquisitions. Oliva et al (2003) describes Amazon to be using a get big fast (GBF) strategy which is premised on keeping prices low while expanding market

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989 Words | 4 Pages

Amazon is number one in competing Walmart especially in online retailer and now opining fiscal stores starting with Amazon Campus store in 2015, available at several college campuses in US the Amazon Campus stores serve as a central hub where student retrieve deliveries from lockers and drop off returns, all free of charge. Over the past three years, while Walmart’s sales grew by 8.6 %, revenue at Amazon has nearly doubled. Then, Costco is also major competitor to Walmart, particularly to Sam’s because of its low price.

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879 Words | 4 Pages

Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).

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928 Words | 4 Pages

The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.

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1781 Words | 8 Pages

Amazon’s major guide has been its strategy for low cost and effective innovations gaining advantage over its competitors. Amazon’s established strategies can be deemed suitable and successful and thus making it dominating player in the market. This dominance may very well continue as Amazon explores new innovative products and

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1112 Words | 5 Pages

Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

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1105 Words | 5 Pages

Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

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